Key Account Plans: The Practitioners Guide to Profitable Planning
by Lynette Ryals,Malcolm McDonald
ISBN 13: 9780750683678
Format: Paperback (408 pages) Publisher: A Butterworth-Heinemann Title Published: 10 Dec 2007
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Marketing Plans: A Complete Guide in Pictures
by Malcolm McDonald
ISBN 13: 9781119943136
Format: Paperback (168 pages) Publisher: John Wiley & Sons Published: 03 Feb 2012
Marketing: A complete guide in pictures
by Malcolm McDonald,Peter Morris
ISBN 13: 9780750661980
Format: Paperback (168 pages) Publisher: A Butterworth-Heinemann Title Published: 03 Jul 2004 Other Format: Paperback
Marketing Plans That Work
by Malcolm McDonald,Warren Keegan
ISBN 13: 9780750673075
Format: Paperback (264 pages) Publisher: A Butterworth-Heinemann Title Published: 30 Nov 2001 Other Format: Paperback
Marketing Accountability: How to Measure Marketing Effectiveness
by Malcolm McDonald, Peter Mouncey
ISBN 13: 9780749453862
Format: Hardcover (400 pages) Publisher: Kogan Page Published: 03 May 2009
Marketing Due Diligence: Reconnecting Strategy to Share Price
by Keith Ward, Malcolm McDonald, Brian Smith
ISBN 13: 9780750667272
Format: Paperback (300 pages) Publisher: A Butterworth-Heinemann Title Published: 17 Oct 2005 Other Format: Illustrated
Pocket Guide to the Marketing Plan
by Malcolm McDonald, Peter Morris, George Parkin
ISBN 13: 9780750626422
Format: Paperback (96 pages) Publisher: Butterworth-Heinemann Ltd Published: 06 Nov 1995
Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
by Malcolm Mcdonald
ISBN 13: 9780749462635
Format: Paperback (304 pages) Publisher: Kogan Page Published: 03 Jan 2011 Other Format: Hardcover
Marketing Plans That Work: Targeting Growth and Profitability
by Malcolm McDonald, Warren J. Keegan
ISBN 13: 9780750698283
Format: Paperback (240 pages) Publisher: Butterworth-Heinemann Published: Jul 1997
Selling Services and Products: A Pictorial Guide for Managers
by Malcolm McDonald, Peter Morris
ISBN 13: 9780750600699
Format: Paperback (72 pages) Publisher: Butterworth-Heinemann Ltd Published: 01 May 1991
How to Sell a Service: Guidelines for Effective Selling in a Service Business
ISBN 13: 9780434912315
Format: Paperback (160 pages) Publisher: William Heinemann Ltd Published: 27 Apr 1986 Other Format: Hardcover
International Marketing Digest
by
ISBN 13: 9780434912933
Format: Hardcover (300 pages) Publisher: Butterworth-Heinemann Ltd Published: Sep 1990